La Liga has agreed a deal in principle with private equity firm CVC Capital Partners, which will see €2.7 billion injected into Spanish football – providing welcome news for cash-strapped Barcelona.
It was announced on Wednesday that a new company is to be formed controlling all of La Liga’s business activities. CVC Partners have bought a 10% stake in the joint-venture with their big-money investment.
The €2.7 billion will be shared across the Spanish footballing pyramid and will allow clubs (most notably Barcelona) a much-needed influx of capital to register new signings and sort out financial issues.
La Blaugrana have so far brought in Sergio Aguero, Eric Garcia, Memphis Depay and Emerson this summer, but have not been able to register the players due to their precarious financial situation and strict budget rules imposed by La Liga. Meanwhile Lionel Messi’s new contract is still not yet officially confirmed – a situation that has led Barca president Joan Laporta to consider drastic actions in order to balance the books.
However Barcelona now stand to earn €250m from their share of the deal, which Mundo Deportivo calls ‘the key’ to registering Messi and the new signings.
The rest of the CVC investment will be split between the other La Liga clubs, while women’s football, semi-professional and non-professional football will also benefit.
In an official statement, La Liga explained that the new deal aims to allow for the continuation of the league’s progression and development.
The statement reads: “It is an ambitious investment plan that will provide La Liga and the Clubs with resources with the aim of continuing the transformation towards a global digital entertainment company, strengthening the competition and transforming the experience of the fans.
“This agreement aims to lead the transformation that the world of entertainment is experiencing and to maximize all the growth opportunities that the Clubs have to develop a new business model that allows them to diversify and intensify the generation of income and marketing models, accelerating their digital transformation.
“The investment in improving the competition will have a direct impact on the improvement of the experience and the growth of the number of fans. The technological capabilities of the La Liga and Club ecosystem will also be strengthened and will offer new content, new channels and new markets.”
A hardcore football fan, who thinks Marcelo Bielsa needs his own brand of water cooler.